Guidelines
Design Principles
Visually, our icons are rounded and heavy. Also, most of them are suitable for a low-cost stencil application.
For the development of each icon, we follow three principles:
- Meaningful simplicity:
- We look for simplicity through thoughtful subtraction of the obvious and addition of the meaningful.
- Learn from diversity:
- We put collaboration in the center from the very start of the process, reaching people around the World. Diverse perspectives help us in the recognition of the meaningful.
- Iterative improvement:
- We need to strive towards making each icon as perspicuous as possible. We keep on improving each icon until diverse perspectives concor in the same meaning.
Tone of Voice
We know that risk and emergency situations should be approached seriously and respectfully.
And our design principles demands us to keep a conversational relationship with everyone willing to help.
According to what has been said, our tone of voice has to be serious, slightly casual, respectful, and enthusiastic.
Our writing for presentations and social media follows that tone of voice, with two additional pointers:
- Write short, but smart:
- We keep our social media copy short. To write short, we simplify our ideas and reduce the amount of information we share—but not by altering the spelling or punctuation of the words themselves.
- Engagement:
- We try to use correct grammar and punctuation—and avoid excessive exclamation points. When appropriate, we employ hashtags. We may use them to promote an event or connect with users at a conference. But we do not use trending topics to promote Guemil Icons for Emergency.
Colours
We use black and white, and occasionally one of the ensuing colours
BLACK
#000000
rgb(0,0,0)
WHITE
#FFFFFF
rgb(255,255,255)
YELLOW
#FFAA00
rgb(255,170,0)
ORANGE
#FF4E00
rgb(255,78,0)
RED
#EB0000
rgb(235,0,0)
GREEN
#008A22
rgb(0,138,34)
BLUE
#007BB9
rgb(0,123,185)
Blue, green, red, and yellow are used on traffic and indoor signs, internationally. Also, orange is used internationally on objects and clothing that have to be visible. Based on WCAG 2.1, we adjusted each one of these colours to offer adequated contrast ratio with a white or black foreground.